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Are You Selling in Winter? Here Are 3 Tips to Make Your Home Ready for the Market

Are you selling your home and hoping to take advantage of Florida’s winter real estate market? If so, you stand to benefit from selling your property during a time when there’s less competition. This means that you’re more likely to meet with serious buyers who’re interested in buying your home. But in order to do that, you need to make sure that your home is ready for the winter market.

Let’s look at some ways to optimize your home for winter sales.

1. Focus on Curb Appeal

Curb appeal is one of the most important parts market prep. When done right, it can boost your home’s value by roughly 20% and reduce the time your property sits on the market. For this reason, it’s always a good idea to spend some time landscaping, touching up  the exterior paint, and ensuring all light fixtures work. During the winter months, you should also give your home slight festive touch – especially if you’re selling in the weeks leading up to Christmas.

When it comes to holiday decorations and curb appeal, remember that less is more. Stick to subtle decorations, like a wreath on the door and white Christmas lights.

2. Offer Snacks at When Hosting an Open House

Winter is a time when friends and family get together and enjoy holiday-themed foods that they wouldn’t usually eat during other times of the year. Not only are these foods delicious, they also elicit feelings of warmth and happiness.

During the winter months, you can use this to your advantage by offering snacks like freshly baked cookies, individually wrapped chocolates and candy, and other festive treats that will leave potential buyers feeling happy and relaxed.

3. Stay Away from Loud Decorations

When setting the right atmosphere inside your home, keep it simple. Winter is a time of the year that people typically associate with feelings of coziness and comfort, and in order to recreate that feeling, you want to make sure that your home is free of clutter and loud decorations – including brightly colored Christmas ornaments and tinsel.

And as a general rule, it’s always a good idea to stick with neutral colors any time of the year you decide to have an open house. Colors like eggshell white and warm beige are always safe choices. A bright green living room – not so much.

If you’re looking to buy or sell property in Florida, the Edge Group at Keller Williams can help you along the way. Contact us today to learn more about how we can assist you with all your real estate needs.

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